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Abstract:In the middle of current financial crisis, measures have to be undertaken by working with fine user experience to alleviate the difficulties faced by every software corporation. Combining the CRM model with traditional SaaS mode, customers have little time and money in purchasing and deploying software resources. Meanwhile, developers will gradually improve the system according to user experience and feedback; besides, provide users with personalized service to obtain users' satisfaction and loyalty. The ultimate goal is to gain considerable profits for these companies to tide over the period of financial crisis.
keywords: software as a service (SaaS) customer relationship management(CRM) service innovation personalized service user experience
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基金项目:Supported by the National Key Technology R&D Program under Grant No.2008BAH24B03; Zhejiang Provincial Natural Science Foundation of China under Grant No.Y1080130; Zhejiang Province Key Technology R&D Program under Grant No.2008C01060-5; Ningbo City Key Technology R&D Program under Grant No.2008B10023
Author Name | Affiliation |
Zhen Lin | 浙江大学 软件学院 浙江 杭州310027 |
Honghua Gan | 浙江大学 软件学院 浙江 杭州310027 |
Deren Chen | 浙江大学 软件学院 浙江 杭州310027 |
Author Name | Affiliation |
Zhen Lin | 浙江大学 软件学院 浙江 杭州310027 |
Honghua Gan | 浙江大学 软件学院 浙江 杭州310027 |
Deren Chen | 浙江大学 软件学院 浙江 杭州310027 |
引用文本:
林臻,干红华,陈德人.一种基于CRM模型的SaaS解决方案.计算机系统应用,2009,18(6):120-124
Zhen Lin,Honghua Gan,Deren Chen.An SaaS Solution Based on the CRM Model.COMPUTER SYSTEMS APPLICATIONS,2009,18(6):120-124
林臻,干红华,陈德人.一种基于CRM模型的SaaS解决方案.计算机系统应用,2009,18(6):120-124
Zhen Lin,Honghua Gan,Deren Chen.An SaaS Solution Based on the CRM Model.COMPUTER SYSTEMS APPLICATIONS,2009,18(6):120-124